Original Article, K. Heineke et al., McKinsey & Company, August 11, 2021
Shared mobility has deep roots. Stretching back to 1940s Switzerland, the idea has expanded over time to include shared micromobility offerings, such as bicycles in the 1960s. The modern manifestation began about a decade ago when the first major ride-hailing player appeared, and the field has grown significantly.
This article describes the various segments of the shared-mobility market and offers an assessment of today’s market and a perspective on its current state, with a particular focus on market size, investments, and consumer sentiment. We also preview our outlook for the future of the market.
