Study on Fully Automated Self-Driving Vehicles: Consumers Don’t Know What They Don’t Know

Original Report, J.D. Power et al., December 1, 2021

Mobility Confidence Index Study in collaboration with MIT Advanced Vehicle Technology Consortium and Partners for Automated Vehicle Education (PAVE).

While the automotive industry continues to move toward fully automated, self-driving vehicles, the pace is not being matched by educational efforts that will help bring buyers into the modern mobility movement. According to the redesigned J.D. Power 2021 Mobility Confidence Index (MCI) Study,SM released today, consumers possess inaccurate knowledge of fully automated self-driving vehicles.

Survey respondents were asked to select one of seven possible descriptions to define fully automated self-driving vehicles. Based on the Society of Automotive Engineers’ definition of Level 4 and Level 5 self-driving, two descriptions correctly defined a fully automated self-driving vehicle, which only 37% of MCI respondents selected. More than half (55%) of respondents selected descriptions that are aligned with driver assist technology, which describe lower levels of automation currently available in many product offerings.

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